Official launch of the Women Insurance Program called “ACTIV’Lady”
Based on the IFC recommendations, Groupe ACTIVA officially launches the Women’s Insurance Programme, which it has named “ACTIV’Lady”, whose main objectives are:
Presentation of the programme
ACTIVA Group, a founding member of the pan-African insurance network GLOBUS, and the International Finance Corporation (IFC), a subsidiary of the World Bank, signed a cooperation agreement on the Women in Insurance Programme in Douala on 13 April 2018. The two entities were represented by Mr. Richard LOWE, CEO of ACTIVA Group, and Mrs. Mehita SYLLA, Resident Representative of IFC.
The Women in Insurance Programme is based on the report “SHE for SHIELD” whose main idea is “Insuring women to better protect society”. The report points out that the global women’s market will represent by 2030, an opportunity of about 1700 billion USD for the insurance sector, with 50% of the opportunity coming from emerging countries. The report recommends that the insurance sector identify opportunities and focus on the female market, given the socio-economic status of women and their active contribution to economic development.
Based on the IFC recommendations, the ACTIVA Group is officially launching the Women in Insurance Programme which it has named ” ACTIV’Lady “, whose main objectives are :
- Valuing women (more visibility, recognition and respect)
- Strengthening women’s entrepreneurial capacities,
- Supporting women in the control of the risks they face
- To give women of all walks of life a chance to sustain their economic activities.
Presentation of the ACTIVA Group
The ACTIVA Group worked for several months with women’s groups and associations to develop several support solutions for various targets:
In the first instance, the ACTIVA Group offers :
- ” To Women Entrepreneurs: a ” Web Portal ” which is a central hub of multiple services (information, training, networking, library of entrepreneurial and managerial capacity building tools, partnership platforms, etc.) to boost their activities.
- At the buyam-sellams: The solution ” Asso ” that protects their physical integrity and their goods.
Through this new approach to gender, the ACTIVA group aims to position itself as the privileged partner of women in Cameroon.
- Created in Cameroon in 1998 by Cameroonian shareholders;
- Vision : to contribute to the development of our continent through the creation of a reference insurance group active throughout the continent, thanks to a customer-oriented organisation, the mobilisation of quality professionals and the efficient use of technology;
- Values : Listening to the customer, Reactivity, Respect of commitments, Innovation and Availability ;
- Products : NON-LIFE and LIFE insurances ;
- Present in 9 African countries (Cameroon, Ghana, Guinea, Sierra Leone, Liberia, Democratic Republic of Congo, Côte d’Ivoire and Mauritius (headquarters of the Group’s holding company)) and in
- Present in 43 countries on the continent thanks to the GLOBUS Network, of which the ACTIVA Group is a founding member, the leading insurance network on the continent;
- Our companies are among the leaders in their markets. ACTIVA Cameroon is the second largest operator in the Cameroonian market and the leader in corporate risks insuring major structuring projects (new bridge over the Wouri, major road works), major international or national industrial groups (Bolloré, Brasseries du Cameroun, Bio pharma, etc.) ;
- Chairman of the Group: Richard LOWE ;
- Partners : presence in the capital in addition to the historical shareholders, the World Bank Group (through the International Finance Corporation) since 2013 and the Agence Française de Développement Group (via PROPARCO)) since
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IFC, a member of the World Bank Group, is the world’s largest development institution dedicated to the private sector in emerging countries. Working with more than 2,000 companies around the world, we use our capital, expertise and influence to create opportunities and markets where they are most needed. In fiscal year 2017, our long-term investments in developing countries reached a record $19.3 billion, engaging the private sector in eradicating extreme poverty and promoting shared prosperity. For more information, go to www.ifc.org/french.